This document was last updated May 2007.

Introduction
SerLive Inc. is committed to protecting your privacy. The following privacy statement describes our practice with respect to the collection and use of your personally identifiable information (personal information) on this website. By using this website, you consent to the terms of our privacy statement and to SerLive Inc's processing of personal information for the purposes stated below.

Collection of Your Personal Information
SerLive Inc. may require you to provide us with personal information if you would like to participate in some activities available on, or benefit from services offered on, this website. We endeavour to limit our requests for personal information to information we believe is minimally necessary to achieve our stated collection purposes. Personal information collected on this website is often limited to e-mail address, country or location but may include additional information when needed to provide a service you requested. Also, in order to improve our services and the quality of the website, SerLive Inc. offers you the opportunity to provide your suggestions and contributions by completing a Contact Us form which collects personal information such as name and e-mail address. Please note that any comments or materials sent to us, including feedback data, such as questions, comments, suggestions and any other responses are deemed to be non-confidential. We have no obligation with respect to such responses, and SerLive Inc. shall be free to use, reproduce, distribute and publicly display such comments and materials without reference to you personally. SerLive Inc. is also free to use any ideas, concepts, know-how or techniques contained in such responses for any purpose whatsoever.

Use of Personal Information Collected
SerLive Inc. uses your personal information collected on this website primarily for the following purposes: To deliver services, such as newsletters, events, training or software you request or purchase. To alert you to product updates, special offers, updated information and other new services from SerLive Inc. or to forward promotional materials, if you so request. To ensure our website is relevant to your needs. To help us create and publish content most relevant to you. To allow you access to limited-entry areas of our website as appropriate. To contact you in response to sign up forms such as Contact Us or Career Opportunities. If you choose to provide us with your personal information on this website, we may transfer that information to SerLive Inc.’s affiliates and subsidiaries or to SerLive Inc. third party service providers, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world and by using this website, you consent to any such transfer of personal information outside of your country or jurisdiction. SerLive Inc. occasionally hires third parties to provide certain services available on our website or made available on our behalf. We will only provide those third party providers the personal information they need to deliver their services, and they are prohibited from using that information for any other purpose. SerLive Inc. may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on this website, protect and defend the rights or property of SerLive Inc. and its family of websites or act in urgent circumstances to protect the personal safety of SerLive Inc. employees, users of SerLive Inc. products or services, or members of the public. SerLive Inc. reserves the right to transfer personal information to third parties as part of any corporate reorganization process including, but not limited, mergers, acquisitions, and sales of all or substantially all of our assets. SerLive Inc. does not otherwise use, sell, rent, share or otherwise disclose your personal information to any third parties.

Use of Non-Personal Information Collected
SerLive Inc. uses non-personal information such as demographic data to analyze and develop marketing strategy and to determine how you found about us, your interests regarding our products and services and how to further improve this website based upon user data. We may share such non-personal data with third parties.

Opt-Out
SerLive Inc. provides you the opportunity to exercise an opt-out choice if you do not want to receive emails from us or updates regarding new services and products offered on this website or if you do not want us to share your personal information with third parties. The opt-out choice may be exercised at the points where personal information is collected by un-ticking the appropriate box. If you have exercised the opt-out option at the point where personal information is collected you may also do it by contacting us at: webmaster@serlive.com. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed.

Cookies and Other Tracking Technologies
SerLive Inc. uses "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about website activity. For example, when someone visits the website, a cookie is placed on the user's machine (if the user accepts cookies) or is read if the user has visited the website previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the website. SerLive Inc. uses an email delivery and marketing third party provider to send emails that you have agreed to receive. Pixel tags and cookies are used in those email messages and at this website to help us measure the effectiveness of our advertising and how visitors use our website. For more information about the technology used to deliver our emails, or to set your browser to reject cookies, please send an email to webmaster@serlive.com. If you have agreed to receive emails from us, those emails may contain advertising about goods and services that we think might be of interest to you. In order to understand how our readers interact with the emails and the content that we send, we use pixels in the text in order to understand who has opened the emails that they have been sent. In order to provide our content in the most interesting way, we also use pixels to learn whether you can receive emails in text or html form. If you click on a link in the email, we may set a cookie on your browser. If you visit this website as a result of clicking on a link, we are able to understand how you interact with the pages of our website through the combination of the cookie and pixels set on the pages of our website. This enables us to understand what interested you in our emails and what did not, and what interests you about our website and what does not. We can then try to send you more interesting information in the future. Please note that this information is for our use only - we do not disclose or share this information with any third parties. Our use of cookies and other tracking technologies allows us to improve our website and your web experience. We may also analyze information that does not contain personal information for trends and statistics.

Third Party Links
This statement applies solely to information collected on this website. This website contains links to other sites. Please be aware that we have no control or influence over the privacy practices of such other websites. We encourage you to read such other websites' privacy statement in order to understand whether and how they process data about your visit to their site. Changes to This Privacy Statement with effect for the future, SerLive Inc. reserves the right to change this privacy statement from time to time. When we do, we will also revise the "last update" date at the top of this privacy statement. For material changes to this privacy statement, we will notify you be placing a notice on this website.

Security
SerLive Inc. endeavours to take reasonable and appropriate steps to protect your personal information from unauthorized access or disclosure. However, we do not warrant or represent that your personal information is completely safe from hackers and other security threats. If you have any questions about the security on this site, you can send an email to webmaster@serlive.com. Enforcement of This Privacy Statement If you have comments or questions with respect to this statement, please contact us at webmaster@serlive.com.